Search Engine Optimization
Search engine optimization (SEO) seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results. (Source: Wikipedia)
SEO has also been used recently by companies like Reputation.com in order to influence the way search engines project the image of a person or company on the internet.
There's a lot of talk today about Search Engine Optimization (SEO) and we are quite pleased to see SEO to be seen as necessary for success on the web rather than an optional add on service. While search engine optimization can be performed on an existing site, ideally it is considered through out each phase of the planning and development of your site. Our websites are built using a site architecture that has proven to be successful at achieving top results at search engines. A site is cleary only useful if your target audience finds it among the numerous sites on the Internet.
We approach Search Engine Optmization as a combination of other services, including copywriting, site maintenance, maybe a site redesign and a little online marketing. All of which is vital to the success of your website. Each web site is different and therefore requires a custom analysis and approach based on your goals. Contact us for more information on how we can help you optimize your online presence or market your website.
Clearly, with so much competition for ranking at search engines, you need your website to be optimized to what the search engines are looking for. A good rule of the thumb is that quality really does count, and a pretty picture just won't cut it. Your site structure must be optimized as well as the quantity and quality of text content within the site. Our website optimization services include:
- Website Analysis – The first step in most online marketing campaigns is to analyze your website to determine whether the site needs to be optimized in any way before spending time and money on promoting the website. Since every website is different, this service is billed at the hourly rate of $40/hour. A typical site analysis will require 3-4 hours. We will analyze and provide a report to you regarding your; 1) site architecture 2) current search engine standing 3) quality and quantity of content. Suggestions on next steps depending on your budget will be provided.
- Website Structure Optimization – Starting with the foundation of the site, we will optimize navigation, layout, alt tags for images, image compression, meta-tags, build or optimize a sitemap and work to make content readily available to both search engine spiders/robots and human visitors to your site. Since every website is different, this service is billed at the hourly rate of $40/hour. We will provide you cost range estimates prior to beginning any service and stick to that budget.
- Keyword and Text Content Optimization – Quality content is key to obtaining the best search engine rankings and being found by visitors that seek the information or services you provide. First we will establish a list of 5-15 keywords and/or key phrases. Secondarily we will incorporate those keywords into your meta-tags and website copy. Third we can suggest creative ways to increase your text content on your site that may include things like a blog, news/articles or a directory. Copywriting services are billed at the hourly rate of $40/hour. Programming services, if needed, are billed at $40/hour.
A market analysis can be very helpful in realizing who your competition and potential partners are, as well as tailoring your website and services for your target market. We take your keywords/keyphrases, search for those terms at the top search engines and create a report on who ranks highest within those searches. These results are your keyword/keyphrase competitors (you want to be found within these results). Some may be potential partners, which you can benefit from their high ranking by exchanging links with them. Basic Market Analysis Service $300
Link Exchange Campaign
Your links popularity plays an ever increasing and complex part of your search engine ranking. Many search engines analyze the number of "quality" links pointing towards your site and give better placement to those sites with more “quality” links. Our link popularity services include:
- Link Exchange Campaign – Growing your link popularity is one of the best ways to organically and healthily grow your online presence and search engine popularity. This service is billed at $40/hour and must be purchased in 5 hour increments. We will look for the best quality website for you to exchange or simply receive links from based on the content of your website. A weekly or monthly report will be provided including the links received.